Take 3!

Grant Meadows –  Owner and Principal Broker + Key Accounts, Coastal Accounts


Grant founded Root Down Naturals in 2010 to provide premium natural product lines in the supplement, body care and lifestyle categories with top notch representation in the Southeast. Grant’s start in the industry came as a manager at a natural retailer in his home state of North Carolina in 2003, and soon shifted to outside sales, marketing and education. He has pioneered and grown many industry leading natural brands – Nationally, in the Midwest, and now in the South. Grant is passionate about natural retail, nutritional healing and botanical medicine, and for improving lives and empowering others. He also loves music, the outdoors, and the beautiful Carolina mountains and coastline.


Talon Dean Pic

Talon Dean – Territory Manager: Georgia and Western SC


Talon started in the industry as a buyer for Whole Foods Market in Greenville, SC in 2006 and worked his way to Whole Body Department team leader. Talon’s experience includes nutritional consulting, management, and marketing. Talon is passionate about learning and educating, and he enjoys hiking the mountains of the Western Carolinas.



Kaitlyne O’Brannon – Territory Manager: Western NC and Eastern TN


Kaitlyne spent the first 17 years of her professional career in Leadership & Business Management traveling all over the U.S. and abroad. She began her path as a Holistic Health Care Practitioner in 2004, completing training in Massage Therapy, Energy Healing, and Clinical & Professional Herbalism. In 2000, Kaitlyne got her start in the Natural Products Industry, and before joining Root Down Naturals, Kaitlyne spent 5 years as a Vitamin and Bodycare buyer, and 6 years as an educator in the natural health care field.  Kaitlyne strives to help people partner in their own health care armed with knowledge and products that make a difference!


Nina Hewitt – Brand Manager: Florida + Central FL Accounts


Nina has been a lifelong customer of the natural products industry, growing up in a household that shopped at independent health food stores and Bread & Circus. She started in the natural product industry in 2005 as a marketing manager at Whole Foods Market in New England. She spent 3 years after her time at Whole Foods as a real estate agent before returning to the industry she loves. She brings her passion for natural lifestyle, her experience in retail and marketing, and her dedication to education into her role with Root Down Naturals. 


Liz Carr – Territory Manager: Alabama, Mississippi and Florida Panhandle


Liz began her professional career in the Natural Industry at Sprouts Farmer’s Market in Birmingham, AL.  For many years before this, she studied herbs, natural remedies and natural healing.  Liz has made substantial, healthy and transformative lifestyle changes and dedicates herself to sharing natural life saving tools.  Liz plans to further her Natural Product and Herbal education in hopes to share knowledge, healing, awareness and a renewed passion for life.  When she can, Liz loves to spend time with her family, significant other and rottie pup, explore the natural world, practice yoga and play music.


Genevieve Olive – Account Manager: Eastern NC + Admin and Support


Genevieve began her path in the industry doing demos in her native New England, and started working with Root Down Naturals in 2011 after a move to North Carolina. In 2014 she took on the roles of demo coordinator, administrative assistant, and brand representative in Eastern NC. Genevieve is passionate about learning, educating, and helping people find quality natural products that can truly make a difference in their lives. She is also a Reiki Practitioner and student of Herbal Medicine.


Jeff Head – Account Manager/Inside Sales


Jeff started in the Natural Products Industry over a decade ago with Whole Foods Market. He explored many different roles with the company over his tenure, ultimately moving into a Whole Body team leadership position where he excelled and gained keen understanding of the wants and needs of the industry as it continues to evolve.  His experience includes: consulting & educating, marketing, merchandising, and financial operations knowledge in the Natural Products and Supplements Industry.  He has a passion for science-based and efficacious natural products that provide people an alternative to the status-quo.  Jeff can be found in the great outdoors and with his dogs in his downtime.


Angie Licata – Territory Manager: South Florida


Angie has worked as a natural foods/health and wellness broker for over a decade, with extensive knowledge of the Florida natural market. Though the bulk of her career was on the natural grocery side, her true passion is for natural remedies and supplements. She is a positive thinker who enjoys clean, healthy living; cooking for her teenage son, and spending time with her three big rescue dogs. Also a singer and an overall creative person, Angie finds creative ways of selling as well. She is passionate about the natural industry and is grateful to be a part of the team at Root Down Naturals!